creative & art direction • branding • graphic design • social media & digital design
yvonnera & the sol package
Yvonnera is a healing empowerment company that focuses on healing the whole person; body, mind, and soul. Yvonne of Yvonnera specializes in Usui Holy Fire Karuna Reiki® , Path of Azul Embodiment Conscious Movement, Quantum Breath, and Sound healing. When the owner of Yvonnera reached out to me, she had initially wanted a logo but after discussing her goals of building a brand, we worked together on a customized Sol Package. Including branding, a branding kit, brand story &strategy and more. In this package, I provided a custom hand-drawn digital logo with a full logo lockup, word mark, sub mark, & icon. Along with a branding kit that includes a color palette, font pairings, mood boards, social media Canva templates, and social media icon identification systems for custom story highlights. My primary focus is asking the right questions about what is your brand message, tone, voice & how is this currently being perceived. This Custom Sol Package is more than a design, a logo, or a template. It’s about creating a brand story that is key to long-term success and revenue growth.
INDUSTRY
Wellness
Healing
Energy Medicine, Holistic
SERVICES
Branding Design, Strategy & Direction
Branding kit
Web Design via GoDaddy
Social Media Templates
Photo & Videography
About the Color Palette & mood
I created the mood board and color palette to represent the level of calm that comes from working with Yvonne. The goal is to communicate a level of balanced serenity, earthiness, and love to the target audience. Her gifts and talents are truly at a deep quantum level that I chose to include imagery that communicated such delicate moments that are authentic and enriching to the soul.
brand tone words
Earthy
Loving
Bright
Intuitive
Balanced
Professional but fun
moodboard
